TikTok is introducing a updated setting that enables them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the service announced that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the next few weeks before a full-scale launch. This advancement aligns with a surge in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the quickest rising content creators on another major platform exclusively feature content made by AI. A considerable share of this content is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to give people the option to adjust the amount of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are presently 1.3bn videos on its network tagged as made with AI. Collectively, over 100 m media items are added to the platform each day, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Members will be able to limit or boost the volume of AI-generated videos they watch by accessing the content preference feature in the app and choosing AI-made media. Additional categories that currently be controlled under the tool cover politics, fashion, aesthetics, and choreography.
AI Disclosure Rules
The platform’s rules require content makers to identify “realistic” artificially created content, and it prohibits malicious deepfakes of public figures or critical incidents. Any realistic AI video that is without a tag can be taken down under its terms of service.
Additionally, the app will from now on add an AI-generated tag to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This step is designed to stop users from attempting to evade the labeling process.
AI Literacy Programs
TikTok is also launching a $2m awareness program for experts and groups to develop educational content about responsible artificial intelligence. This project will benefit charitable organizations specializing in training coding and technology.
Platform Protection
The platform has defended its safety measures, during controversy over proposals to cut jobs for numerous safety staff in Britain. It is expected to eliminate hundreds of positions in its content moderation department in London, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but AI can shield workers by eliminating the most graphic content prior to it is viewed by people. The platform stated a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
